Reality star Kim Kardashian has received a notice of cessation and abandonment after trying to introduce the ‘SKKN’ trademark as the new name for her famous beauty line.
The 41-year-old star, Keeping Up With The Kardashians, was rumored to be changing her KKW Beauty brand to leave the “W” after filing for the divorce of her estranged husband Kanye West in February.
According to reports, Beauty Concepts LLC sent the letter after stating that they had been using the name for years. The brand claims that years and time would be lost if the influencer was given the name.
Kardashian previously dealt with the controversy over the old name of her garment company, Skims. But now it has hit the road after trying to brand ‘SKKN’ as its new brand as it is already owned by another company.
Kim has been hit with a cessation and withdrawal for using the name, which created a legal headache for the star, according to TM.
The media claims that Beauty Concepts LLC raised the issue, which has already been in contact with Kim Kardashian’s lawyers.
They also claimed that they had applied to the U.S. Patent and Trademark Office last March in order to legally register a trademark logo.
According to the media, Kardashian had previously introduced the SKKN BY KIM brand before the company ever did, although Beauty Concepts also argued with the presentation.