Friday , May 20 2022

Apple is threatened by Huawei, Xiaomi and other Chinese brands


  • It looks like Apple has its Achilles heel on the Chinese market

  • Samsung, Huawei and Apple are leading brands in the smart market.

  • By the end of 2018, there will be more than 2,600 million smartphone users worldwide.

A smartphone has become an almost unavoidable device for millions of people and, within this market, the battle between Samsung i Apple It's an epic, they recently joined Huavei, among them, three challenge the position of more innovative and innovative.

This has already begun to pose a problem for Samsung and Apple, after years that had a battle between them without the need to worry (at least it looked) from the rest, today they begin to face difficulties.

Only by the end of 2018, according to the data from the Statista project, there will be around 2.6 billion users around the world.

Apple's problem he does not want to talk about

If it exists brand with great brand awareness on the market that Apple should, Apparatus manufactured by Kupertin in California is usually best-selling all over the world and many want to boast.

But after a decade in which it is iPhone He was ranked as one of the best-selling smartphones – sometimes best-selling as in the second quarter of 2018-, in the last two years he suffered in front of his rivals.

We were very much guided Samsung and Huawei, two companies that equally compete in innovation and design, as well as the number of sales. The real problem is another …

iPhone Kss, Kss Mak and KSR

This year, Apple once again surprised and caught the attention of the world when it introduced it iPhone Kss, Kss Mak and KSR, three devices that look very competitive in comparison with the rest of the offer emrcado.

The problem is that they are too expensive and seem to start punishing the consumer.

This is due to a recent news report Vall Street Journal reveals that after the company's buying it was recognized will reduce production orders for the new iPhone, The reason is because the demand is significantly lower than expected.

So much, according to reports, this it has reduced a third of the nearly 70 million units that it should produce between September of this year and February 2019, so the impact will be seen in the first quarterly report, but also with your suppliers.

And that is that Korvo, Lumentum Holdings and Japan Displai, among other major Apple vendors, have already lowered their quarterly earnings estimates.

Seems to be China's fault

There is a trade war between the United States and China, but in this case it seems to be a market aspect.

First, because analysts see Apple as one of the causes of the reduction, in response to less demand from Chinese consumers, one of the major markets in the last few years.

And, secondly, because Chinese brands grow at a fast pace, it's not just Huavei, data from IDC It's standing Xiaomi (with 34.3 million smartphones) and OPPO (29.9 million) at the fourth and fifth sales outlets around the world, outperform older brands such as Motorola, Sony Xperia, LG or HTC.


Source link