Thursday , July 7 2022

There is a 50% chance that your Burger King burger is vegan, in a new strategy


There is a 50% chance that your Burger King burger is vegan, in a new strategy
Image: Burger King

According to Euromonitor, during 2020 there will be 53 thousand 139 fast food outlets in Mexico. In Mexico, Burger King It is the most visited fast food restaurant in 2018, according to a survey conducted by CINT.

The brand occupies a privileged place among the Mexican preferences, as in other parts of the world. The company obeys tendencies and generates an evolution that keeps it in force.

We recently informed that he presented a version of his classic Whopper Made with a vegetarian hamburger of the startup Impossible Foods: the Impossible Whopper. Selling meat is your business, but now it also expanded it to vegetarian life.

the strategy

This idea is being implemented in a new region: in Sweden. There is a promotion Rebel Whopper and Rebel Chicken, Which according to the LBBOLine agency, consists of a 50/50 menu; That is, there is a 50 percent chance that the burger you ask is not meat but vegan.

This strategy has the objective that the consumer will recognize that the taste of the vegan burger is not very different from that of the animal origin, since it will simply know when it is different to happen. Do it for a code, but promise that before that will not know the difference.

The pilot program is tested in this country because 1 in every 5 consumers under 30 years of age is considered vegan, So they are open to possibility.

Daniel Schröder, Marketing Director of Burger King Sweden, told international media that:

With the 50/50 menu, we hope that more people will try to prove them. And I hope you have fun trying to figure out what you got

Burger King is taking it very seriously, but also other firms, remember that Carl s Jr. It started in January with this idea and that White Castle sells a version of the Impossible Hamburger since last year. even Little Caesars makes a supreme pizza impossible.


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