Friday , February 26 2021

There is life after the iPhone: Apple had bad results but its actions grow

Apple To present results that confirmed the difficulties that the company passes, with one reduction of both profits and revenue With regard to the beginning of last year, slowed down by the slowdown in China and a reduction in iPhone sales.

The chief executive officer of the company, Tim CookHe warned in early January that they were approaching clouds: in a movement that was unusual (it was the first time in more than 15 years), he sent a letter to the shareholders, revising downwards the expectations of # 39; Income for the first quarter of the fiscal year 2019.

In his letter, Cook already placed to the iPhone and China as the main drivers of this change in expectationsWhat happened yesterday confirmed when knowing the precise figures.

Thus, the revenue that the company based in Cupertino (California) obtained between October and December, that is, including the Christmas campaign – for sales of iPhone phones were 51.982 million dollars, a fall of 15% respect to 61,104 million billed at the beginning of the previous year.

This is a question that is not negligible, since iPhone is still the main source of Apple revenue, by far, representing more than 60% of the total .

In spite of informing of the total turnover derived from the mobile phone, the California firm did not reveal for the first time the number of phones that were sold in the last three months, and when there are several levels of prices for the different models of the market, it is not It is possible to infer the number of sales from revenue.

This change in the way of presenting its results (already announced in November last year) triggered the speculation about a possible bad reception of the latest Apple phones in the market, the iPhone XS, XS Max and XRThat are among the most expensive models that the company has ever released.

There are several suppliers of Apple parts and supplies around the world that have indicated a reduction in orders over the last months, which has led many analysts to speculate on what the company stopped publishing Sales figures precisely to "hide" this bad reception from their latest mobile phones.

On the other hand, he was also able to quantify the exact impact of the slowdown in China over Apple accounts: 4.787 million dollars was the amount that the company left to enter the Asian country compared to the first quarter of last year.

This represents a substantial reduction of 27% of sales in what is the second largest national market for the company, Only behind the United States, and which added other, but much smoother, declines in Europe and Japan.

On the other hand, Apple's turnover in the Americas increased between October and December by almost $ 2 billion over the same period last year.

In total, the multinational obtained earnings of 19,965,000 dollars (0.5% less than in the same period of 2018) during the past three months and entered 84,310 million (4.5% less).

"Although it was disappointing not to comply with our revenue forecasts, we manage Apple for the long term, and this quarter's results show that the strength on which our business is based is deep and broad "Cook indicated when publishing the results.

After the big drop that the company suffered in the markets when announcing its revenue review at the beginning of the month, investors looked at yesterday's results with better eyes, and the shares of the company revalued 5.5% to 163, $ 2 per title in electronic transactions after the closure of parquets to Wall Street.

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