The "Voy con Energía" brand announced an investment plan of US $ 15 million to develop, in the next three years, a network of 100 low cost service stations, with the commitment to offer gas oil and gasoline grade 2 at the lowest price of the market
In a competitive context due to the arrival of new operators such as Raizen, Puma, Gulf and Dapsa, the first low cost network of fuels will seek to add value to the white stations or those of third flags that seek to generate more beneficial long-term commercial links .
This was explained by the commercial manager of Voy, Osvaldo Valsangiacomo, pointing out that "the low cost concept does not mean poor quality but a more efficient logistics and marketing, whose saving allows better prices to the final consumer and greater profitability to operators."
I'm a member of a group of national capitals with more than 20 years in the industry, made up of companies dedicated to the extraction, refining and transport of hydrocarbons, which allows the brand to be the official marketing company of RefiPampa, the first median refinery with own pipeline
The brand counts since May with its first service station in the city of Junín, near its refinery and distribution center, and for this 2019 the plan plans to pack 25 new mouths in the central zone of the province, where it already has a greater presence in the wholesale segment linked to the agrarian service.
In that first objective, the premise is to reach 100 stations in a period of up to 3 years, which estimated Valsangia, which will require an investment of US $ 15 million, shared with the operators of each station interested in joining the brand.
"This initial development generates us an optimization of logistics costs, which goes to the operator and allows to offer suggested prices for grade 2 fuels – gasoline and diesel fuel – below the oil companies that are in the area of influence and be competitive in The premium products, "explained the manager.
For the wholesale segment, I managed to position itself more rapidly in the regional market because it demands a differential pricing strategy, in which it insures the lowest value for grade 2 diesel, and not so much in brand marketing and the conceptual development of the mouths of expendio
As with all chains, the business of the service stations is complemented by the offer of other services such as washing and lubrication, but mainly by the so-called convenience stores, for which the brand developed stores Re.
Due to the lack of critical mass to offer franchised stores, the initial strategy is to achieve a common identity in the brand's stations and to leave the operator's development the commercial profile linked to the characteristics and demand of each region.