The instant messaging app how are you, Owned by Facebook under the leadership of the employer Mark Zuckerberg, hire football player Lionel Messi to spread the use of video calling offered by the platform.
Through his own Instagram account, the Argentine footballer shared the video of the call he made to his family minutes after winning the America’s Cup next to the Argentina Selection, when the equipment gained 1-0 to Brazil in the Maracaná.
“What a beautiful moment! It was right after the final when the America’s Cup was being held with my family on a Whatsapp video call“It was the message that Messi shared on his social networks, the text repeated in English in the same post.
In the video that adds up over 15 million views and over 5 million likes, you can hear Messi talking to his wife, Antonela Roccuzzo, And with his children: “Where are they ?! ‘Ciro, look!”, Shouts the champion.
“I loved seeing Messi celebrating the big victory with his family on WhatsApp. Who would be his dream call to join?”, They posted from the official Whatsapp account in response to the player’s post.
Messi’s Instagram has more than 238 million followers, Making it one of the most relevant accounts in the world of sports on that social network and is of great interest to the messaging app.
It is unknown at this time whether the agreement between the sports star and Zuckerberg’s company is a unique collaboration or whether you will continue to advertise for the brand later, or for other company products. Nor did it transcend the value of the deal.