If you’re used to browsing multiple pages to find what you need in Google Search using your phone, you’ve probably noticed that you no longer need to click to navigate through each new results page. Google has officially launched “Continuous Scrolling”, bringing Search into the 21st century.
Earlier this year, the company launched a redesign of its core service that helped highlight information, made it easier to read with bolder, larger text, more white space and color, and all that the he did was more “Googley”. In addition, it offered everything from the search bar, the search icon, etc., to a more rounded appearance that matches its new logo.
Removing the page from the platform means you’ll spend less time clicking and more time searching. Personally, I think Google does a great job of placing the most relevant search results on the first page, but if you browse recipes or something similar that is inspiring or educational rather than informative, it seems to be more useful for you.
When you reach the bottom of the page, it will take a quick second before more results magically appear for your convenience. Simpler and more intuitive is better, right? Most companies, including Google, have used this technology to load lazy content for many years, but the search is likely to continue to be paginated for familiarity and nostalgia.
Before it had the “See more” button at the bottom, Google had the next and previous buttons and, before that, its iconic “Gooooooooooooooooogle” navigation. Yes, you know what each “O” represented on another page. It was intended to be a play with the number from which the name Google was derived: the Googolplex.
If a googol isn’t big enough for you, there’s an even bigger number. One of them is a googolplex, which is a 1 followed by a googol of zeros. The scientific notation for a googolplex is 1 x 1010 ^ 100
As massive as a googol is, a googolplex is many, many times bigger, so it is impossible to write all zeros. There will be ten billion.
Apparently, a googol is so big that our minds couldn’t understand it. Nothing on Earth: Not even grains of sand or drops of water in the ocean come close to that number (except perhaps the chances of chess shifting), and a googolplex is much bigger. When you put it in perspective, Google’s mission to organize the world’s information and make it universally accessible and useful means that it has or expects to have a googolplex of data and leave you page by page is no longer enough. This is both reassuring and terrifying, wouldn’t you say?
At the moment, continuous scrolling is taking place in most English phone searches in the US. Let us know in the comments if you’ve already found it. I still see the “See More” button on my Pixel 4, so it’s probably one of the company’s progressive releases. One day, we’ll look back and see the idea of having to jump between pages of results as ridiculous and outdated. Oh wait, we already do.
Photo by Arkan Perdana on Unsplash