Instagram users in Australia will no longer be able to see how many "likes" have an entry received under test of changes to "eliminate the pressure" of users of the digital platform.
Instagram will begin on Thursday to deploy the test update by eliminating the total number of likes of photos and video views on user profiles and feeds and permanent link pages.
Users will still be able to see a list of likes in their publications, not just the total name.
However, the change will not affect the measurement tools for companies and creators in Instagram, which belongs to the Facebook social network giant, and all the merits of participation and classification will still be available in these tools.
The trial update expands on a similar change introduced in Canada in May and will be expanded in New Zealand, Japan, Ireland, Italy and Brazil. Facebook Australia and the New Zealand policy director Mia Garlick said that Instagram should be a place where people feel comfortable expressing themselves, rather than judging them.
"We hope that this test eliminates the pressure of how much you would like to receive an entry, so that you can focus on sharing the things you like," he said in a statement.
"We are now moving the test to Australia so that we can get more information on how this can benefit the experiences of people on Instagram, and if this change can help people to concentrate less on their likes and more in telling their story ".
Australia was among the countries chosen for trial because it had a community of millions of people, very committed and rapidly growing, Instagram and a technology expert.
A decision will be taken at a later date on whether the update will become permanent or not.
Instagram last week introduced two new features to combat harassment on the platform.
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