It was inside Paraíba when Emanoel Licarião, current president of Unimed Fama, saw his professional mission on the attendance stage. “I was moved by the sadness of the residents of the region who did not have quality health care,” he says.
The desire to change this sad reality led Licarião to pursue medical studies. Doctor, cardiologist at SBC / AMB, specialist in artificial cardiac stimulation at DECA / SBCCV and doctor of cardiology at the USP / INCOR School of Medicine, visited important reference centers in the country, with an emphasis on BP – Portuguese Charity of São Paulo.
His professional career began at Unimed Norte and Nordeste, and he has since picked up passages at institutions such as Roraima Federal University, Roraima General Hospital, Sinai Institute of Cardiology – Incordis and Unimed Boa Vista.
At the age of 35, Emanoel Licarião was invited to assume the presidency of the Unimed Federation of the States of the Amazon – Unimed Fama, a position he holds to this day.
The executive says that, given this position, its management is following the path of renewal in view of the regional scenario of cooperatives and the regulation of health insurance. “We had to reinvent ourselves, as small cooperatives are no longer able to exist in isolation. The market demands these changes ”.
Licarião led the project, at Unimed Fama, for small cooperatives to become service providers, thus preserving complementary health in the region, ensuring care for the beneficiaries of the Unimed system and also the work of the doctor, who continues to work, generating income and fulfilling its mission of caring.
The action has been successful and, currently, the operator concentrates lives spread throughout the northern region, concentrating processes, maximizing results, maintaining medical care for users of the Unimed system, generating revenue and financially promoting the region. “With these types of organizations, we have the strength to face a competitive market and with several challenges that already exist and are yet to come.”
The president of Unimed Fama has pledged to unite health actors: “We can only achieve sustainability in health through a collective effort. Today, there is no longer room for totalitarian leaders. People and companies build solutions ”.
This search for even greater dialogue brought Licarião closer to Unimed’s competitors so that all players could look for joint solutions to tackle the new coronavirus. And this is how, together, they managed to establish, in Manaus-AM, a support structure for patients with Covid-19. “There is no room for vanity in times of crisis. If we only think of the other as a competitor, we will not have more customers to serve ”.
Unimed Fama has acted in the verticalization of health services to break down geographical and cultural barriers to health. “We are stimulating the quality of services to reduce the migration of our customers to other states.”
To strengthen the health of the region, the Federation intends to invest in the training of its employees, through collaborations with various institutions. “We want to bring in professionals from large centers to train and qualify our teams and therefore ensure regional strengthening.”
The Federation has also invested in infrastructure to better care for its patients. It has three hospitals in the region, with the project of building another this year, two rehabilitation and quality of life centers and a cardiology and diagnostic imaging center, as well as other projects that are still in progress. development.
Watch the full interview with Emanoel Licarião, current president of Unimed Fama.
You can check out this article and other articles in issue 73 of Healthcare Management Magazine.