Thursday , July 7 2022

Foldable smartphones are a chance for the impoverished sector



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/ CROSS / Samsung has finally unveiled a smartphone prototype with a switching screen that plans to launch next year. Is it possible to turn it into innovations of iPhone size?

In short – if the manufacturer succeeds in doing the right thing – yes.

Technology has been more or less mature for some time. Organic light emitting compounds and electric circuits that provide them with filling can be printed on film as well as built into solid glass.

However, the challenge to produce a foldable display device was enormous. How can you make a switching device that is slim enough to fit into your pocket, yet it contains a battery that can power a large screen enough for intensive use? What types of connections will be needed to ensure that the phone is switched comfortably and safely? How many times can one screen bend before it breaks? How can mobile apps be returned to the correct size when switching from large to small screen and vice versa?

Some of the technical problems are still not solved. Samsung, for example, has obviously not yet found a way to embed a fingerprint reader on the switching screen just as it did with a new generation of glass phones.

It is also argued that the business logic of such an enterprise is controversial. Why would someone want a switching phone, and which technology will revolutionize it?

Traditional smart displays are large enough to make the tablets unnecessary for most people. The tablet market, even if the disabling keyboard such as Microsoft Surface and its clones is turned on, is reduced. The number of delivered devices decreased by 5.4% compared to the previous year in the period from three months to September, according to IDC research firm.

When Roiole launched his phone line in an attempt to win Samsung, a reviewer who was able to play with him, wrote that the sensation was a smarter toy from a revolutionary device.

Even Samsung looks cautiously and treats a phone that is switched as a market niche with a growth potential.

However, doubts are similar to those expressed when Apple introduced the first iPhone. Who wanted a touch screen phone and how to compete with a large number of devices on the market? Of course, this does not override doubts – there are fairly technological innovations that did not spread wings. Do you remember the Amazon's Fire Phone, which on his screen promised something like a hologram Star Wars? It turned out to be a sucker.

However, Amazon is not a company that has to offer such adventurous innovations – then it did not have the need for a developer team to make the new 3D feature important for consumers. Samsung – and Google, who help South Korean giants and other smartphone manufacturers to introduce Android into folding devices – have them. There are compelling reasons for consumers and manufacturers to turn to new technology.

It's true that 6-inch screens kill tablets. This has happened since Samsung announced in 2011 the Galaxy Note in relation to the shouts "who will want such a big phone?"

People, however, have chosen these great smartphones as a compromise simply because the tablets are not pocket-sized and uncomfortable for ordinary calls and text messages.

Reading, watching videos and playing games on a large screen phone, however, is not particularly appealing. Writing long messages on small keyboards is a skill that some people simply can not control, at least without the development of a disease called "smartphone-thumb". All this is tolerant, but hard.

Trying to show something to friends on the screen while trying to look at you is also an exercise suitable for acrobats.

For manufacturers, the advantage of distributing switching phones can also be significant. No matter how durable the polymer of complex screens, this will be exposed by many overlaps that will create a natural one (although I hope it is reasonable) cycle of need for repairs. This can facilitate the planning of sales and production.

Now the average US smartphone upgrade cycle is 32 months compared to 24 to 25 months in 2013 and 2014. Reducing the cycle, even with little, will revive the market for smartphones and can lead to a decline in sales, which dropped by 2.1% in the three months to June.

Samsung and Google just have to play their cards properly. For the South Korean manufacturer, it is important to praise the review of the first new product that launches, and to ensure that first customers do not begin to complain too fast about quality. It's important that Google adjusts Android so it does not require too much work by the programmer to adjust it to the switch screen. This is a big hurdle to be overcome before Samsung puts anything on the market.

Launching the device without at least the most widely used applications that are fully compatible in a changeable form is a factor that can kill a potential revolution in calls. Not everything needs to be perfect. The first iPhone was not and sold only one or two million units per quarter in the first year. It just needs to be good enough for first-rate users to value their benefits. It will take only a few years to be widely accepted, as long as there are no major problems with quality and compatibility.

The technology will finally end if Apple, who is buying iPhone screens from Samsung and LG (another company working on switching screens), also made this move. Concerns have worked more often after observing from other manufacturer experiments – larger screen sizes, multiple cameras, rounded glass, and other gradual rotations. I kill Samsung and Google that I do not get a chance.

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