Tesla plans to announce today that it has begun selling solar panels and associated equipment with more than 38% below the average country price. This was announced today by the New York Times, quoted by Reuters and BTA.
The company aims to reduce prices standardizing the systems and demanding customers to request articles online, according to the newspaper.
After cutting 36% of solar power prices during the first quarter, Tesla announced last week that it introduced a new price for solar equipment and a sales strategy without specifying details.
In 2016, the electric car maker bought SolarCity for $ 2.6 billion and, through it, the company planned to offer consumers affordable solar panels and household electronic storage systems.
Tesla wanted to sell solar panels in retail stores and online to match the luxury cars of the company.
The measure was a strong turn for Solarist's populist vision to make solar roof panels accessible to everyone and the company's sales, after being acquired by Tesla, decreased. At the end of last year, Tesla reduced the prices of domestic solar systems.
At the same time, the solar tiles, which the company presented at the end of 2016, have not yet been produced in significant amounts.
Tesla's CEO, Ilon Musk, said the solar roof that generates solar power without the need for traditional roof panels is the cornerstone of its strategy of selling a lifestyle without fossil fuel at Tesla.
For the moment, Tesla has not responded to Reuters's queries to comment.