Sunday , October 2 2022

PlayStation is selling millions for negligent PS4 marketing



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The Italian Antimonopoly Defense has issued a fine for Sony Interactive Entertainment for a sum of two million euros to handle unfair business practices related to sales of the PlayStation 4 in Europe. Sony has received thirty days to pay.

What's the problem? Well, it seems that it has to do with PS4 game boxes. According to the Italian Antimonopoly, there is a lack of clear information about PS4 game boxes about whether PlayStation Plus subscriptions are required or not to play.

Italian anti-circumvention claims that this is equivalent to poor consumer management, and has affected a large number of buyers who have bought the console since it was published in 2013.

As they do in North America, PS4 boxes in Europe effectively mention whether a given game requires a subscription to PlayStation Plus or not, it is a bit hidden in the back of the box. Therefore, it seems that beef does not mention enough with the boxes.

This may seem hard, but it is expected that this will generate clearer indications of what a product requires. Buy a game to know that it can not be played because you do not subscribe to other services, and Sony should help consumers avoid it, without taking advantage of it.

Of course, this is unlikely to happen on the North American market, which has far more flexible consumer protection policies, for better or for worse.

However, if Sony does not correct the problem, the default can result in an additional fine that ranges from 10,000 to 5 million euros. In addition, the temporary suspension of business activities could be resolved to repeated failures, although it probably does not reach this point.

Of course, Sony can also choose to appeal the decision at any time during the next sixty days. Two million are not much for Sony, although the changes in the production of boxes would increase the costs, but that does not mean that it simply yields without first exploring whether it is bad or not.

As always, do not hesitate to leave a comment to let us know what you think. Should Sony announce the requirement (or lack of that) of PlayStation Plus subscriptions in PS4 games in a clearer way? Or does the consumer know what he wants to buy before buying it?

Thanks, GamingBolt.

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