Weekend Unlimited Inc. (YOLO.CD) is about to market a prominent brand symbol for another.
The Vancouver-based trademark of the cannabis industry aggregator, quoted in the Canadian Securities Exchange, announced that this week's lottery was won last Friday for the POT symbol. Its current symbol is YOLO.
The main stock markets of Canada were united to randomly select the new symbol holder. They said that there was a "significant interest" on the part of the companies that wished to get in the hand of the symbol previously maintained by Potash Corporation of Saskatchewan Inc. before its merger with Agrium Inc.
"Weekend Unlimited is pleased to add the emblematic trade symbol POT to your identity," said its president and CEO, Paul Chu, in a statement.
"As a fast-growing multi-state operator, Weekend Unlimited is developing life-style brands around recreation and well-being to help define the future of the cannabis industry. The POT symbol is a great adjust with our brand identity ".
The actions of Weekend Unlimited were more than 65 percent higher in the CSE as of 11.41 a.m. ET on Friday.
The company said it expects to start trading under the POT symbol on February 4.
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