A couple of weeks ago, the headline "Xiaomi leaves the new smartphone of Redmi Note 7" would have been technically correct. But now, it is not. Redmi is an independent brand and it is also Mi de Xiaomi.
The first Redmi smartphone this year, Redmi Note 7 turned out to be great, not like Redmi Note 6 Pro and Redmi 6, which were not very bad. I mean, these two phones were not bad, they were not Xiaomi well as well.
Look what have I done there? Xiaomi has become equivalent to the value and accessibility. But this is not necessarily a good thing for the recently listed company.
The decision to divide Redmi from the Xiaomi family was not just for the brand focused on the budget. The emblematic brand of Xiaomi, "Mi", should ultimately benefit from this decision. So, despite the fact of being around Redmi independently, I think we should see the real image here, which is "Mi" to get its own niche market.
The real hero of Redmi!
Xiaomi has always been popular for its smart budget phones. Heck, if you're about to buy a phone with a budget, you're likely to have shortlisted a lot of Redmi phones. In fact, they were the Redmi phones that pushed the company's growth to a great extent all those years. Therefore, it was not surprising to see that analysts mentioned models of Redmi smartphones that helped to become the fourth machine of smart phone manufacturers in the world. But the same reports often did not mention their flagship models.
A report from the Kantar World Panel reveals that Xiaomi Mi 8 was the most popular smartphone in China during Q3 2018. Therefore, it is clear that the company is making efforts to solve this problem. Getting your smartphones star to sell well is probably a business priority at this time. After all, high-end smartphones set better margins, unlike budget phones. And it's not just margins. It is likely that high-end users will spend more on services, increasing overall revenues.
But with Redmi and Xiaomi walking along the same path, it was always going to be difficult.
Find your site
Think of Honor and Huawei. Both have low-end phones and high-end phones. The new Honor View 20 Honor, with its hole camera, shone at CES 2019 for its high-end features. Huawei's low-end model, like the Huawei Enjoy 9, is not bad for its price. But when you think of the two brands, how do you perceive them?
It is very likely that when you think of Huawei, you think of the premium series Mate 20 and the P20 series. In summary, when you're buying a flagship in 2019, some of the Huawei models are automatically selected. In the same way, for affordable merchants or for affordable intermediaries, it is likely that he has been honored on his potential list. This perception has not increased only by comparison of telephone by telephone, since the two brands are very clear on where they are.
OnePlus is a good example of a successful niche brand. Realme and POCO are some additional examples that show how to focus on a particular market segment is the way forward.
Weak flagship game
Xiaomi knows that his main game is not strong. Yes, My Mix 3 is inspiring, but how many of you are seriously considering the purchase of the device? In an important market such as India, Xiaomi does not even have a smart star product. The closest thing to a flagship of the company is POCO F1. But do you see that it is not associated with the Xiaomi brand?
Oh yes, if you really look around, you will find that the Mi Mix 2S is available in India. But it's almost a 1.5-year-old product, old in years of smartphone.
The current Xiaomi Mi 8 / Mi 8 Pro line has apt options. Heck, with the new updates, their cameras have also been improved. However, they are eclipsed by the brand's perception of the company.
But with Redmi and its budget offers to cut off the Xiaomi brand, they have an opportunity. My series can finally move forward as a solid premium brand.
Perhaps, at the end of the year, I will see a Xiaomi flagship (possibly Mi 9 or Mi Mix 4) as the best smartphone in the year.
With Xiaomi taking his step to strengthen his premium segment, I am pretty sure we see a flagship assumed by the nearby Mates and galaxies on the market.
What do you say