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Daughter of founder of Rosen announces expansion of her brand of beauty in Peru | Economy



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In 2015, Dominique Rosenberg sold 70% of DBS Beauty Store In Salcobrand and only retained 30% of his entrepreneurship, created in 2006.

In spite of yielding the shareholder control of the brand, Rosenberg continues to be at the forefront of decision making as a commercial manager, which is why he announced that DBS will arrive in Peru during the first quarter of 2019.

I arrived, in your opinion, "it's a very aggressive plan Store opening, much bigger than what we have in Chile, by size of the market and within three to five years, "businesswoman told Diari Financer.

However, Salcobrand is not in the neighboring country, so that would mean the landing of the chain on Peruvian soil, betting on Break alone or associate with some local company, Although that is still unclear.

Operation in Chile

In our country, DBS Chile closed 2018 with 75 storesIt grew 9% compared to 2017 and already projected a 10% increase by 2019.

"We aim to be one of the three most important local beauty distributors, we are betting a lot about this area. We hope that by 2020 it represents 50% of the turnover of holding company", He also indicated to the professional stenographer.

2019, in addition to the jump to Peru, will see the efforts to digitize the brand.

"In March we will launch a first version of a mobile purchase application and relaunch the platform of ecommerce in May along with the full version of this application, "he went ahead.

The previous addition is the launch of a series of applications that will help customers try cosmetics in a virtual mirror, either in their cell phone or in one of the stores.

"We will have Applications for testing nail polish and designs, others to try on postcards, For base tones, shadows, among others ", has exemplified.

According to Pols, Rosenberg was always immersed in the business world. Daughter of one of the founders of Rosen, he fascinated the cosmetics from small, which transformed into DBS.

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