Friday , May 20 2022

Falabella joins Google to enter electronic payment



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From the hands of the national retailer, in the next few days, they will debut in the Google Pai state, a platform developed by the technology giant to pay for mobile devices.

The Falabella Group is trying to close all the holes after the trend of online shopping. For this reason, it has just joined forces with Google's technology giant to fully enter electronic payments.

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This will, in the hands of a national retailer, debut in the days ahead of Google Pai, a platform developed by an American company that allows payments from mobile devices, such as mobile phones.

In front of the "Diario Financiero" from Falabella, they said they did not comment on rumors, while Google said they did not have the information available.

The Google platform is currently available in several markets, such as the United States, the United Kingdom, Ireland, Australia, Hong Kong and Japan.

Great attractiveness, experts emphasize, is that you can purchase this online payment system in physical stores, websites and applications without using cash or cards.

In addition, it was noted that when a mobile phone is used to pay at a commercial location, Google Pai does not send the actual number of the associated card. Instead, an alternative number is used to keep users safe.

The system can be used only in stores that have a device that accepts payments through this medium; Although it would only be at Falabella's premises (and its subsidiary companies such as Tottus and Sodimac) at the first moment, Google is expected to conclude agreements with other companies.

Google Pai, formerly known as Android Pai, was re-launched in February, as a response to the company's Apple Pai. Currently, globally, it is on the third most popular mobile payment service, behind Starbucks and Apple, but ahead of Samsung Pai, according to eMarketer.

New Battlefield

Like other big brick and cement dealers in the world, Falabella is doing everything possible to keep up with the great advancement in technology.

In the middle of this year, and to boost online sales, the company completed the redemption of the line, one of the most important e-commerce operators in Latin America, in an operation worth 138 million dollars.

In addition, a company – like other major operators such as Cencosud and Riplei – has strengthened all its logistics to respond to the avalanche of the online channel and, together with it, has been prepared for the direct arrival of world-class companies such as Amazon.

While today's battle between retailers is currently focusing on rising demand for home door orders as soon as possible, several respondents say the next dispute will be in a form of payment.

Benefits for consumers are relevant: faster payment times, more secure transactions, and more data-based connections.

But, in addition, retailers are preparing for the so-called. A future store.

Since Amazon opened its first Amazon Go store without a cash desk in the United States, at the end of 2016, other companies were forced to react immediately. Other companies, such as the main Chilean retailers, still have space to implement their strategies in the medium term.

But the time is up. Amazon opened several additional Amazon Go locations, including Seattle and San Francisco, and last week Sam's Club Valmart affiliate said he would open the Sam's Club Nov store in Dallas, Texas.

Add and follow. One of the oldest international chains announces a new similar cashless payment system.

7-Eleven includes a new mobile payment process called Scan & Pai. Customers can track their items by scanning the KR product code using their phone and paying for a mobile prize application of EUR 7. The company, which operates with more than 65,000 stores in 17 countries, is piloted by Scan & Pai in 14 stores in Dallas and plans to expand services to additional cities by 2019.

Customers can pay using Apple Pai, Google Pai or a traditional credit or debit card. The only products that prohibit payment without a box are hot food, lottery tickets, alcohol and tobacco.

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