The Mexican entertainment company Distroller arrived in Chile this week, creating long lines of people interested in buying three production lines that will be sold in this South American country.
Shop Almacenes Paris at the Costanera Center shopping center in the last few hours has shown a long line of parents and children interested in the purchase of toys of the lines "Neonates", "Chamoi and amiguis" and "Virgencita Plis", a picture that was repeated in the center of commercial Parkue Arauco.
This activity will be repeated next week at two other shopping centers in the Chilean capital.
Distroller was born in 2004 by Amparo Serrano ("Amparin") and in a short time became one of the leading entertainment companies in Latin America, with more than six million toys sold annually.
Director of International Communication Distroller Helen Soulairac told "Notimek" that "this is our international presentation in society. We are not only selling products but experiences for children, adults and children."
He noted that "it is a brand that emotionally connects, knows how to listen to children in the heart, is a brand of value, with a very important and powerful value like imagination".
He said that they had already opened shops in several cities in Spain, next to the sales outlets in Panama and Peru, which joined the fourth in Chile "to start" and the rest in Colombia to be opened no later than January.
He pointed out that markets in Argentina and Brazil are also being considered in the future "because it is a universal brand, where language in the case of Brazil is not a barrier".
Executive Director of Distroller International, Gabi Pavon, said that "the expansion plan is being carried out by local distributors as they have markets in every country."
He added that "our brand offers sustainability, long-term entertainment, brand building, high value added products, but there is another commercial model in Chile, so we needed almost three years of negotiations to get here."
"We are proud and very happy, we have brought the flag to Mexico as much as possible, it's the opening we have been doing for a month and a half and everywhere we had more than a thousand people in our activities, where we reached the heart of the fans," he said .