Thursday , July 7 2022

The CCU has advocated efficiency to cope with a decline in prices in Chile


The full nuances were the results of the CCU, which reflected a large number of analyst issues during a conference call.

A part of the consultations referred to the impact on the average price, which although registered a marginal decline, influenced the promotion of the main competitor in the beer segment: AB Inbev.

Patricio Jottar, general manager of CCU, said that "in many quarters we are facing severe conditions on the level of commercialization of beer with many promotional activities of our main competitor, but also from imported brands, especially in supermarkets, but also in other channels"

Therefore, the company intensified its portfolio promotion in order to maintain a market share, although Jotar considered that this should not change much.

He added that the way to solve this attack increases the efficiency, which in fact allowed them to increase results and improve margins.

Argentina is another focus area, although hyperinflation adjustment has affected market results, the look is more favorable in terms of volume, due to the exchange of brands with AB Inbev, which delivered seven in exchange for Budveiser, which would produce an increase of 6% to 7% in the scope of the category.

In Colombia, meanwhile, they fine-tuned the start of their new factory in partnership with Postobon.

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