Tuesday , March 2 2021

What is LOL, the platform of memes and videos with which Facebook wants to reconquer young audiences

Internet mems have gone from being an isolated tendency to becoming real viral phenomena thanks to social networks.

These phrases, images and videos of humor that reflect everyday situations in a humorous way are especially popular among young people, who use platforms such as WhatsApp, TikTok, Instagram, YouTube or Snapchat to share them.

And now Facebook wants to use them to capture the attention of the young public, who is leaving the social network at a dramatic pace.

The idea is to answer the generation Z, which is the one that most uses social networks after Millennial.


For this, Facebook's founder, Mark Zuckerberg, and his team are developing a new platform called Facebook LOL, which basically consists of a source of memes, videos and animated GIFs, according to a report published on Friday on a specialized web page in technology TechCrunchand later confirmed by Facebook.

LOL is an acronym in English from "Laughing out loud", Translated in Spanish as" death of laughter. "And this is about: an entertaining platform for young people to laugh.

The idea is that they can be organized in different categories, such as "For you", "Animals", "Jokes" or "Falls", and also value by users based on their level of fun.

It will allow Internet users to create their own memes or share their own, in addition to receiving specific recommendations through an algorithm.

For the moment, this tool is not yet available, but Facebook is working on it and is testing with about a hundred high school students in the United States, it has reported TechCrunch.

Facebook LOL

The mems will be classified by categories.

For now, it is not known whether it will launch this platform as a new function of the social network itself or as an external application.

"We are managing a small-scale test, and the concept is still in its initial stage," Facebook said in an official statement.

In the screenshots provided by TechCrunch,You can see that the system would work with a carousel with different designs of memes and short videos.

guys using cell phones

The social network is striving to talk about the language of young people.

"A problem with teens"

It is clear that, although Facebook continues to grow, in recent years (at least since 2014, as the company revealed), more and more young people are migrating to alternative networks, which makes the long-term path of the social network.

One of the most popular applications to which users go is Instagram. Although this social network belongs to Facebook, it is not interested in losing that hearing.

"Facebook has a problem with teens," said Bill Fisher, an analyst at eMarketer, a US market research company.

  • Is it Facebook for older people? Why do younger kids prefer Instagram and Snapchat?

The reason may be that other generations, like their parents and grandparents, are also using the social network.

"Expelled by the presence of adults (parents, uncles, grandparents, teachers) and harassed by transgenerational friendship requests, the youngest have decided to do … what they have always done: give him the # 39; back to the adult world, "wrote the communication and media expert, Gabriela Warkentin, in her column" Mother, get out of my Facebook! " which he published on his blog a few years ago.

With LOL, Facebook is trying to speak the language of young people and re-seduce.

He's already trying with typical snapchat tools – and after Instagram – like Stories (stories) or animated emoji.

He also tried (and failed) repeatedly with snapchat clones, such as Poke and Slingshot, apps like Lifestage and acquisitions like TBH (To be honest), an anonymous messaging application for teens that he bought in 2017 … and had to close nine weeks later for his bad results.

  • 3 apps that Facebook had to close due to lack of users

Will they be the most effective mems?

BBC World

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