While Victoria's Secret celebrated the annual fashion show on Thursday, a parent company based in Columbus, Ohio, L Brands, Inc., reported that the poor results of the brand's bottom line continue to jeopardize its strong sales growth in October.
The total net sales of Brands in October amounted to $ 860.5 million (about 758 million euros), which is 8% more than $ 794.1 million (about 700 million euros) in the same month of the year. Comparative sales in This 4-week period increased by 4%.
However, comparable sales to Victoria's Secret remained unchanged, which resulted in an impressive 11% increase in the comparative sales of the brand "L" of the "Bath & Bodi Vorks" Brands.
The company also announced that sales in the third quarter ended on November 3, 2018 amounted to $ 2,775 million (about 2446 million euros), an increase of 6% compared to the previous 2618 million (about 2308 million euros) reflecting comparative growth sales of 4%.
Victoria's Secret sales reached 1529 million dollars (about 1348 million euros), reflecting a decline in comparable sales of 2%, while a comparative sales increase of 13% increased the sale of Bath & Bodi Vorks to 956.2 million.
So far this year, the total sales of the company rose by 7% to $ 8,385 million (about 7,392 million euros), compared to $ 7,809 million (about 6884 million euros) in the same period last year, with an increase of 3%. Once again, a comparable 1% drop in Victoria's Secret is partially over 3% in comparison with Bath & Bodi Vorks.
In the light of the latest sales results, L Brands expects to announce a loss per share in the third quarter of about $ 0.17. This includes a $ 20 million pre-tax payment from Henry Bendel's closure, as well as the cost of depreciating non-monetary assets of $ 80 million (about 70 million euros) before taxes that relate to certain assets of the company. Victoria Secret
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