Sunday , November 28 2021

Airlines in Japan and South Korea are testing new ideas to attract flyers



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Border restrictions that are part of the response to the pandemic in Japan have deterred most tourists from visiting the country. Thus, an airline takes an unusual approach to generating revenue by offering extreme discounts on domestic flights.

Peach Aviation said it would sell 150 unlimited passes to passengers over the age of 12 for a month with valid photo identification of the budget airline’s 33 domestic flights. He said he was paying special attention to Japan’s digital nomads working remotely and looking for “jobs” in places where they haven’t been after months of coronavirus restrictions on travel.

On Tuesday, the first 30 buyers could buy a season ticket for just $ 173. (By comparison, a 21-day Japan Rail Pass costs $ 583.) For an additional $ 87, they could reserve seats and carry a checked suitcase. Fares for the remaining 120 passes would cost $ 87 more.

The airline hopes to take advantage of the demand for domestic flights after the restrictions attack most aircraft.

“There have been signs of a recovery in passenger demand, a trend that is expected to increase as vaccinations progress,” the airline said in a statement in August.

South Korean economic airlines, which are also trying to grow demand for domestic flights, have offered tickets at similar discounts. At least one airline is selling something other than a seat on an airplane.

T’way Air, a South Korean budget company, has been looking for new revenue streams by selling its bacon tomato spaghetti, burger steak over rice and other in-flight meals.

Their microwave meals are designed to “remind customers of the happiness and excitement they felt when traveling by plane,” said ads for Coupang, the country’s largest online shopping site where meals are offered.

The travel industry in both countries is still far from returning to its pre-pandemic business levels. ANA Holdings subsidiaries, including Peach Aviation and other airlines, said they flew 1.35 million passengers on domestic flights in July, about a third of the number of passengers in the same month in 2019.

In South Korea, Incheon Airport reported that it handled 5.4 million passengers for domestic travel in September, only 40% of the number of domestic passengers who flew in September 2019.

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