As part of the fight against smoking, the introduction of neutral packages at the beginning of 2017 should reduce the attractiveness of tobacco. A new French study seems to show that the mission is carried out among young people between 12 and 17 years of age.
As part of its tobacco control policy, France introduces neutral tobacco packages on January 1, 2017. Packages have the same shape, the same size, the same color, the same typeface, that they do not have logos and bring visual health warnings highlighting the danger of tobacco. The goal is to reduce the attractiveness of tobacco, especially among young people 12 to 17, more sensitive to marketing.
To evaluate the impact of this measure, in 2017 Inserm and the National Cancer Institute initiated the DePICT study (Description of perceptions, images and behaviors related to tobacco). This study conducted a survey of two different waves of 6,000 people representing the general population (4000 adults and 2000 adolescents each time), one before the introduction of neutral packages, the other one exactly one year later, at the your perception of smoking.
In adolescents aged 12-17, the results of the study show that a year after the introduction of neutral packages:
- 1 out of 5 young people (20.8%) tested tobacco for the first time compared to # 1 of 4 (26.3%) in 2016, despite their demographic and socio-economic characteristics. This decrease is more noticeable among girls: 1 in 10 (13.4%) compared to 1 in 4 (25.2%);
- Young people are more likely to consider smoking as dangerous (83.9% versus 78.9% in 2016) and report the consequences (73.3% vs. 69.2%);
- They also have less chance of saying that their friends or relatives accept smoking (16.2% vs. 25.4% and 11.2% vs. 24.6%);
- Young smokers are also less tied to their tobacco brand in 2017 compared to 2016 (23.9% compared to 34.3%).
According to the authors of the study, Maria Melchior and Fabienne El-Khoury, "These results show that the neutral package could contribute to the de-normalization of tobacco in young people and reduce their experimentation."Specify what"The overall effect is due to tobacco control policies, including the introduction of neutral packages, the increase in prices made and announced, and awareness campaignsFuture studies will focus on the impact of this awareness campaign on habitual smoking.
Created on November 21, 2018
Simple tobacco packaging, increased health and perceptions of tobacco: DePICT, a French study nationwide: Fabienne El-Khoury Lesueur, Camille Bolze, Ramchandar Gomajee, Vicki White, Maria Melchior, the DePICT study group – Control of tobacco published online First: on November 8, 2018. (available online)
Photo: © AFP PHOTO THOMAS SAMSON