Wednesday , October 27 2021

Excesses in the T-shirt trade: “Stylized mountains” at FC Bayern, BVB, says “Sorry”



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Criticism, trends and revenue

For years, football fans have been complaining about the increasingly absurd excesses of the jersey trade. But now it looks like the wheel is turning excessively. Now there are problems with the material. The fan store offers a home shirt, an away shirt, a third shirt, a European Cup shirt and even warm-up shirts. All completely expensive and with colors that sometimes ignore tradition, which is too much for many fans of the good.

Where once they indulged in a passion for collecting, many today only feel like customers, whose money should have been taken out of their pocket without much creativity. Sig Zelt, a spokesman for the ProFans alliance, describes the measures as “the desperate attempt to further boost business”. In addition, t-shirt prices are “exaggerated for years.” The “authentic” FC Bayern Munich shirt with herd and logos currently costs 157.95 euros in the fan shop.

The biggest shirt offers in the world: FC Bayern behind Arsenal and PSG

40 million euros per season and more for 2021/22

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FC Bayern lost the international top 5 for 2.5 million euros …

RB Leipzig – Red Bull – Annual revenue: 35 million euros

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Source: kicker

Borussia Dortmund – 1 & 1 and Evonik – Annual revenue: 35 million euros

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Source: kicker

Tottenham – EIA – Annual revenue: € 42.4 million

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Those: statesman

Annual income of the Juventus Jeep: 45 million euros

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Those: statesman

FC Bayern – Telekom – Annual revenue: 45 million euros

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Source: kicker

Manchester City – Etihad – Annual revenue: 45 million euros

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Which: Mirror

Chelsea: three: annual revenue: 46.5 million euros

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Those: statesman

Liverpool FC – Standard Chartered – Annual revenue: 46.8 million euros

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Those: statesman

PSG – Accor – Annual revenue: 47.5 million euros

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Those: statesman

Arsenal – Emirates – Annual revenue: 47.5 million euros

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Those: statesman

FC Barcelona – Rakuten – Annual income: 55 million euros

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Those: statesman

Manchester United – TeamViewer – Annual revenue: 55 million euros

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Those: statesman

VfL Wolfsburg – VW – Annual revenue: 70 million euros

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Source: kicker

Real Madrid – Emirates – Annual revenue: 70 million euros

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Those: statesman

Stefan Appenowitz, author of the book “Bundesliga Trikots. From 1963 to today, he speaks of “shirt inflation.” There are clubs abroad. “The design of the shirts is fixed. black, Juventus of Turin in black and white, “Appenowitz told the” Süddeutsche Zeitung “. “Only one club in Germany has this trademark: VfB Stuttgart with its red chest ring.”

Special high-performance t-shirts show that there is basically a market. The carnival t-shirt 1. FC Köln is one of the best sales every year. Also, the Mardi Gras shirt from Mainz 05, the FC Bayern Oktoberfest shirt or the special edition “Coal & Steel” 2019 at Borussia Dortmund.


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But the previous week, BVB sparked an emotional discussion. In an original leaked version of the European Cup shirt, the club’s crest was missing. It was added, but hardly noticed. “He was certainly not the most popular Borussia Dortmund employee among our fans,” Carsten Cramer, Dortmund’s director of marketing, said in the podcast “kicker meets DAZN”: “It’s very nice to do marketing for a football club”. Puma CEO Björn Gulden, once a football professional himself, apologized to fans and promised: “We will consider comments for future shirts.”

BVB, FC Bayern, Ajax and their teammates try special shirts

Even when FC Bayern’s Champions League outfit was first worn, spectators rubbed their eyes in surprise and were often alienated. Instead of the classic white or red or at least black as in previous years, numerous splashes of color shaped the players ’chests. It is “a stylized mountain world,” the association said, “symbolizing closeness to home and roots, as well as the pretense of always aiming for the highest peaks.” In the league, the Munich team last played in a green dress because the Oktoberfest would have started this Saturday. Would have. However, special shirts are also made well in advance.

And sometimes the club and the provider succeed in a coup, and then the bureaucracy intervenes. For example, UEFA banned the special Ajax Amsterdam shirt, which had three birds embroidered around its neck in reminiscence of Bob Marley’s song “Three Little Birds”. Only team symbols are allowed in the neck area, UEFA said. Still, the shirt became a cult hit among fans. “The shirt registered a very high demand in a very short time,” said an Adidas spokesman and announced: “In the coming years we will continue to present iconic but also modern t-shirt designs together with our partner clubs.”

FC Bayern between PSG and BVB: all the staff exceed the market value of 500 million euros

FC Bayern between PSG and BVB ….

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Dortmund and Paris separate more than 400 million euros in staff value.

17. RB Leipzig – Staff value: 506 million. €

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Stand: September 14, 2021

16. SSC Naples – Staff value: 518 million. €

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15. Arsenal – Staff value: 549 million. €

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14. Leicester City – Kaderwert: 550 million. €

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13. Borussia Dortmund: value of the staff: 566 million euros

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12. Inter Milan – Staff value: 573 million. €

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11. Juventus Turin – Kaderwert: 640 million. €

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10. FC Barcelona – Kaderwert: 676 million. €

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9. Tottenham Hotspur – Kaderwert: 692 million. €

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8. Atlético de Madrid – Kaderwert: 755 million. €

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7. Real Madrid – Kaderwert: 784 million. €

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6. Bayern Munich: value of the staff: 852 million euros

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5. FC Liverpool – Kaderwert: 880 million. €

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4. Chelsea – Staff value: 883 million. €

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3. Manchester United – Kaderwert: 937 million. €

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2. PSG – Kaderwert: 998 million. €

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1. Manchester City – Kaderwert: 1.04 Sr. €

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The trend towards sustainability is positive. FC St. Second Division Pauli produced his T-shirts in order to meet all the criteria. According to the club, the Bundesliga club, Arminia Bielefeld, consists of 13 half-liter PET bottles 100% recycled. After all, shirts are an important economic factor because expensive players almost pay for themselves. Cristiano Ronaldo’s shirt was sold more than 300,000 times in the first twelve hours of his return to Manchester United. More often than the shirt of any Premier League player throughout the preseason. It is said that the turnover of these twelve hours was about 40 million euros.

Also for professionals, new designs are a change. Muhammed Gümüskaya of Fenerbahce Istanbul wanted to kiss the shirt on the shirt after his winning goal in the Europa League standings against HJK Helsinki. But he found none.

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