Saturday , May 8 2021

New in Lidl: customers get a new payment option

In the age of smartphones, cashless payments and the fight against plastic, supermarkets and discounts have to find new ways to interest their customers. The move to your own app with offers, deals, and collaboration is not far off. Lidl has now activated the Lidl Pay payment feature in its own loyalty app at a first Heilbronn office, reports Lebensmittel Zeitung.

All that is required for registration is the respective IBAN and the customer’s home address. Unlike the versions in Spain and Poland, where the payment function is already active, it is not invoiced by credit card, but by SEPA direct debit: the payment service provider is Lidl Digital Trading GmbH & Co. KG. KG.

Prior to launch into the test branch, Lidl Pay could only be tested in a trial version of its own; now, for the first time, customers can also use the app to pay at the discount box.

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Lidl: This is how payments work with Lidl Pay

Lidl: Payments with Lidl Pay are now possible at a first office.
Lidl: Payments with Lidl Pay are now possible at a first office.


As LZ writes, the installation process and the payment itself are relatively simple. At checkout, the payment feature must be manually confirmed once before you pay. Purchases are booked via a QR on the screen, which the customer scans.

For existing customers, the corresponding limit for the direct debit procedure depends on the purchase history at the branches or when the purchase is made online. Apparently, customers without a background have a fixed limit of 50 euros for the first purchase, which should not be exceeded. With each purchase made using Lidl Pay, the limit is raised consecutively. Prior to the first activation, a data service provider initiates a brief risk assessment.

In addition to Lidl, stores in Germany also offer Edeka and Netto. The Payback app can be used to make digital payments to retailers such as DM, Rewe, Penny and Aral.

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