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Thus, Uli Hoeneß directed Munich to a global brand



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The milestones of Bavaria to the global brand

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Uli Hoeness (M.) has turned FC Bayern into a global brand

Uli Hoeness (M.) has turned FC Bayern into a global brand
© Credit: SPORT1-Montage / Getty Images / Imago

Under the leadership of Uli Hoeness, FC Bayern becomes one of the most important clubs in world football. SPORT1 names the achievements of the development of Bavaria as a global brand.

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