Friday , August 12 2022

Sales analysis of 10 recently launched cars


Mahindra XUV300, Nissan Kicks, Tata Harrier February 2019 Analysis of sales

In recent months, there was a significant number of new releases that undoubtedly changed the landscape of the popular segments

The calendar year of 2019 started with an explosion, as in January new releases that included some of the most anticipated models were produced. The main among them was Harrier, who has managed to keep his position ahead of the rivals of the SUV of first quality. While Hyundai Creta, with its wide range of offerings, is still on the top, but the Harrier made models such as Jeep Compass and Mahindra XUV500.

In March 2019, 2,492 units were sold and one of its competitors, the Nissan Kicks, obtained 701 units at the same time. The Kicks were released on January 22, just one day ahead of Harrier and, despite being a capable SUV, could not match the number of models based on the OMEGA platform in February and March.

Like Tata, Mahindra and Mahindra has been a very busy brand in recent months thanks to the new releases. The XUV300 and Marazzo are making certain impacts in their respective segments, as the first ones beat Ford EcoSport and Honda WR-V last month with 4,742 units, while the second one has maintained its constant operation with a tour of 2,751 units.

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Models recently published Sales in March 2019
Mahindra Marazzo 2,751
Tata Harrier 2,492
Nissan Kicks 701
Mahindra XUV300 4.742
Honda Civic 2.291
Maruti Suzuki Baleno Facelift 17.264
New Maruti Suzuki Wagon R 16.152
Mahindra Heights G4 321
Nova Maruti Suzuki Ertiga 8,955
New Toyota Camry Hybrid 62

However, the Alturas G4 flagship based on the SsangYong Rexton G4 has not been at the height of the usual sales volume of Toyota Fortuner and Ford Endeavor. Toyota launched the eighth generation of Hybrid Camry in January 2019 and was well received among customers and 62 units were sold in March 2019.

We did not categorize the ten models by volume of sales as they were located in different segments. Regarding Maruti Suzuki, no new brand was launched in the recent report, but the brand has been constantly updating its current range. The second Ertiga generator, launched in November 2018, has been a great success and has reached the highest sales last month in 8,955 units.

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As was the case with Wagon R, which recovered completely in January 2019. Its sales volume has been steadily increasing since the launch month and in March more than 16,000 units were sold. Maruti Suzuki gave Baleno a minor update recently and has been working well until the moment that 17.264 units were registered last month.

Last but not least, the re-entry of the Civic nomenclature has been a huge success for Honda. In March 2019, the executive saloon recorded 80% of its segment sales by a total of 2,291 units.

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