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Calls to Apple: price reduction and iPhone services contribute to lower sales



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IPhone sales continue to decline dramatically, according to Apple's stage of results for its fiscal second quarter, although its activity in securities and services is nowadays.

Apple's significant revenues from Apple dropped another 17% for the quarter ending March 30 and amounted to $ 31.05 million. One year ago we saw revenues for iPhone at 37.56 million dollars.

You can retrieve the continuity of the latest aversion of people to newer and more expensive iPhones. The iPhone XS Max is the most expensive Apple phone in history, the iPhone XR "budget" is still expensive, and the iPhone XS did not change much from the iPhone X.

The rumors of the new iPhone 11 point to a three-lens camera upgrade and the ability to wirelessly charge other devices (useful for the new AirPods 2019), but Apple's phone is not expected to have innovative and innovative redesign, unlike its competition.

How is the depletion of the iPhone blood occurring?

Apple noted that price cuts in some countries helped to see a certain recovery, so that their falls were "significantly lower at the end of the quarter," according to CEO Tim Cook during the call for earnings from # 39 Apple today.

Sadly, Apple no longer releases numbers for how many iPhone units it's coming. Their Mac sales experienced a lower decline (Apple attributed "processor limitations to certain models"), while iPad sales rose (Apple highlighted the new iPad Air and iPad mini). The category of Wearables, Home and Accessories of the company saw a good blow.

The services are what Apple has been talking about recently and today's payout call was not different. They get up to $ 11.45 million from $ 9.85, which Apple makes as new Apple Music records, the App Store and Apple Pay.

The company has just released Apple News Plus and the next Apple TV Plus and Apple Arcade will arrive later in 2019. They will incorporate Apple Music to drive new revenue based on the subscription.

"The service represents 20% of our March quarterly earnings and a third of gross profit dollars," according to Apple's chief financial officer, Luca Maestri, during Apple's earnings call.

Of course, the revenues from iPhone to Apple continue to be 2.8 times greater than its growth category and is becoming a dangerous business. Netflix has spent 15,000 million dollars in original content, HBO has programs that are familiar names like Game of Thrones and Disney Plus. launches on November 12 with a catalog of Disney, Marvel and Star Wars.

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