Italy will introduce a mandatory delay between Italian movie projections in cinemas and display on streaming services such as Netflik, in order to protect its domestic film industry.
The law comes after the trumpeting problem was raised at this year's Venice Film Festival, where several films came from American streaming gigantic Netflik or Amazon, including the winner of the Golden Lion of the Roma Festival.
Mexican director Alfonso Cuaron received the first film Netflik, which won the main prize for the festival. Thanks to the success of the festival, November 21 will appear in cinemas around the world, and then on Netflik on December 14th.
In contrast, the French Film Festival in Cannes decided to accept films with a guaranteed edition of cinema in order to protect viewers.
The French law says there must be a 36-month interval between when the film is shown in theaters and when it can show streaming or subscription video on demand (SVOD).
The result is that streaming producers have to wait 36 months before they can show their films on their platform, if they also show them in cinemas.
As a result, the Venice Festival attracted several renowned producers of production productions, including the Coen brothers, Paul Greengrass and Cuaron, who could not compete in Cannes, many of whom excelled in the Italian film industry.
They hit what they saw as an attack on cinema films, saying that any festival winner should be available to the general public, but only to Netflik subscribers.
The Italian film industry invited Culture Minister Alberto Bonisoli to decide on this issue and introduced a law that envisages a "legal window" between cinema and marketing.
France's 36-month commitment is the world's toughest, with most other countries deciding for themselves, or allowing studies, producers and broadcasters to negotiate individually on a case-by-case basis.
– Greater flexibility –
Bonisoli, of the anti-founder movement, "Five Star", announced the new law this week, which the Italian press has already received as "anti-Netflik", which requires that all films from Italian film be screened in cinemas before they are downloaded.
The law contains the current 105 days delay and adds some flexibility, since the delay can be reduced to 60 days for movies that are shown in less than 80 movies or viewed for less than 50,000 people in the first three weeks.
"With this decree, we push some movies to go directly, or faster, to easier commercialization," Bonisoli said.
At the same time, "it is important to protect theaters, which should maintain the necessary films that can guarantee income."
The head of the Italian agency Agis, Carlo Fontana, said that the new law protects against "unfair competition (from inbound services), which could lead to a dangerous short circuit."
"Streaming giants such as Netflik in Italy generate a lot of money without creating jobs, while their (budget) politics are far transparent," said Francesco Rutelli, former Mayor of Rome, who heads the Italian cinema and the audiovisual association Anica.
Nevertheless, he told journalist Il Messager: "blocking Netflik or other platforms, which will only increase numbers, is so illusory that it's useless."
Italy aims to delay publishing Italian films on Netflik to protect its cinema
Actress Patricia Contreras at the Venice Film Festival of the movie "Roma", which won the Golden Lion Prize
Italian Minister of Culture and Tourism Alberto Bonisoli announced that the new law is being counted as "anti-Netflik"