BEIJING (AFP): Sneakers on the popular Chinese ecommerce platform look like Adidas, but branded "Abbas". Underwear that resembles Calvin Klein is called "Caiven Kani". Toys with incredible similarities to a certain movie franchise decide to star Star.
As China held its huge annual event "Singles Dai" on Sunday (November 11th), customers could still find cheap imitations on Alibaba Taobao despite efforts by the company to prevent the sale of counterfeit goods.
American and European companies have long complained about the theft of intellectual property in China, a central issue in the US-China trade war.
President Xi Jinping renewed his commitment to protect intellectual property rights this week, and the law will come into force on January 1 to punish e-commerce companies if fake goods are sold on their platforms.
But for a few moments of the year, it emphasizes that the mountain authorities of the police face quite a single day – China is equivalent to "black Friday".
AFP is able to find the real treasure hunt for Taobao before November 11, or "Double 11", a shopping mall. During last year's event, consumers spent a record 25 billion US dollars through the Alibaba platform.
According to the company, in the first hour of this year's sale was realized 10 billion dollars. By 11 am (0300 GMT) sales reached 20.5 billion dollars.
Almost every Chinese smartphone has a Taobao version, making it one of the world's largest online trading platforms with 634 million active monthly users.
Although most of the products sold are true, imitation is rich.
A pair of Abbas trainers – with four instead of Adidas's unchanged three tracks – sell for only 39 yuan (S $ 7.70).
Balencias shoes with incredible similarities to Balenciagas worn like Kim Kardashian cost only $ 18.
Fake Louis Vuitton handbags at $ 17, well below the price of an authentic product.
On the streets of Beijing, some people tried to understand whether the products shown by AFP journalists were the right thing.
"I can not really say the difference," said Li, a 26-year-old man who stares at Caiven Kani's "Underwear" pair. "It looks authentic. It's original. "
& # 39; JACK DAVID & # 39; VHISKEI
The small TIE fighter from Star Vars Lego franchise costs $ 2, if you are ready to overlook the smaller flaw in the packaging of Lepin and Star Vnrs.
"I would buy it," said Wang Yu, 37, watching the box. "I think that all products are some kind of copying to each other, I can accept it as long as it suits children, but on condition that it is good quality." People who buy alcohol can shoot on alternative products.
The alcohol section offers "Vhiskei" from "Jack David" while Words of Bordeaux bear unusual names: "The Heart of Freedom", "Bravespirit", "The Dragons were General".
In 2016, Taobao was put on the black list by an American commercial representative in the "most famous" markets for the sale of pirated and falsified goods and intellectual property infringements.
According to the EU Office for Intellectual Property, falsification costs 434,000 jobs in Europe and 60 billion euros a year.
In a statement to AFP, Alibaba said that it urged all traders to respect intellectual property rights and to step up efforts to remove the lists of counterfeit products.
"Alibaba's IP protection systems and technologies are among the best in the industry and we are always looking for ways to improve them," the statement said.
Alibaba said it made it easier for small businesses to protect their IP rights. It also supports the law enforcement investigation and submits the violators to the court, in the past year filed 48 lawsuits against counterfeiting.
The number of requests for the abolition of the ballots recorded an annual drop of 44 percent between September 2017 and August 2018.
Delphine Sarfati-Sobreira, a representative of the Union of Manufacturers in Paris, said that one of every two companies is at a loss and costs up to 10 percent of their turnover.
Smaller companies "face the difficulties that sometimes push them to give up or, worse, go away," she said.
The law enters into force in January and aims to eject copying from online retail platforms, but some companies remain skeptical.
"It's pure hypocrisy," said Hubert Ricard, a consultant for the export of the French wine company "La Guinonoise", complaining that some provincial authorities "are very often" part of "producing and distributing wine copies." – AFP