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Uber is making progress in several cities in Argentina: what are they and what's missing – 11/19/2013



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Even with the constraints and conflicts that it has in Buenos Aires, Argentina is the country in which Uber has the highest growth rate worldwide. The company emphasizes this fact and not only sees a huge opportunity to expand its penetration into the local market, but already develop a strategy disembark in more cities and add benefits from your platform.

The technology was held at his headquarters in San Francisco, USA, a meeting for Latin American media, among which he was Clarin, where he foresaw his plans for the region and gave his perspective on the future of urban mobility. It turned out that in Argentina already had direct and advanced talks at least ten cities different sizes for carrying their services.

Then, from Chile, Uber Communications Manager for South Kuna, Juan Labaki, confirmed before consulting this newspaper: "There is a very good dialogue and Advanced talks with the Cordoba, Santa Fe and Northwestern districts. Our goal is to grow and our commitment is to provide a service that people want and value. "

Cesar Randolfo, Uber driver in the capital, Mendoza, where the platform has been operating since the end of October. Photo by Delfo Rodriguez

Cesar Randolfo, Uber driver in the capital, Mendoza, where the platform has been operating since the end of October. Photo by Delfo Rodriguez

They prefer to not talk about time and intentions in society First, in every place, a law that defects its work, as happened in Mendoza.

There are already several cities in that line to assess possible regulations at the legislative level. "Puerto Iguazu, Posadas, Rosario, Jujuy, Cordoba, Province of Buenos Aires and recently Moreno, who asked us for information about our services there and we will provide them, "Labakui said. These are not simple debates because of the usual resistance of taxi drivers and taxi drivers against the firm.

The numbers the company shows Province of Cordoba Although they still do not work there, they surprise and reflect the potential. There are 120 thousand people registered in their application, of whom 40 thousand made a trip with Uber where he serves. In addition, there 25 thousand registered as potential drivers.

In Puerto Iguazu There is a special case, that can speed up time: On the other side of the border, in Brazilian Foz, the application is already working and widely used tourists who visit falls. Labakvi shows: "Puerto Iguazu shows great interest because we are already very integrated cities in Fozo."

Model "Mendoza"

The idea of ​​the company in new places is to follow the steps taken in Mendoza, which they believe "model" experience. There was adopted a special provincial law, the Law on Mobility, the first regulation in Argentina that recognizes transport between private companies platforms as a new category, different and complementary to existing ones.

This paves the way for the expansion of their business. In addition to driving by car, its basic provision was made possible in the city of Mendoza and its surroundings on October 25, in December will launch Uber Eats, delivering food at home.

In December, the company will add its delivery service to Uber Eats in Mendoza. It will be the first place in Argentina to have it.

In December, the company will add its delivery service to Uber Eats in Mendoza. It will be the first place in Argentina to have it.

They point out that the order arrives for a maximum of 30 minutes and everything is done with the application: the user first chooses a restaurant, then chooses food and delivery of the delivery. The system, which debuted in Argentina, is already present in 350 cities in 36 countries.

Buenos Aires is another story. It is a place Uber settled in April 2016 as an entrance to Argentina, but without creating a consensus or waiting for the regulatory framework. Together with the violent reaction of the taxi driver, the conflict with the Buenos Aires government, which through legislation has made it difficult for its drivers to impose sanctions on its drivers, seems to be illegal, seems to stop the platform's ability to add services in the short term.

Protest against Uber in front of Buenos Aires' legislation, this month. Photo by Luciano Thieberger

Protest against Uber in front of Buenos Aires' legislation, this month. Photo by Luciano Thieberger

In the company Recognize that they were wrong with the method of their arrival in Kapital and Mendoza, applied another policy, in accordance with the global turn with modalities from the moment of the assumption of the new Executive Director of Dara Khosrovshahi, only a year ago.

Dara Khosrovshahi, current global director of Uber, in May this year at the technology fair in Paris. Photo AFP

Dara Khosrovshahi, current global director of Uber, in May this year at the technology fair in Paris. Photo AFP

Currently, more than a million people they move with Uber in Buenos Aires and Conurban: Every week, between 2,500 and 3,000 drivers are activated, while 45,000 users are searching for their first time. In Mendoza, meanwhile, in less than a month more than 65,000 people registered in the application.

With these figures, Argentina is one of the countries in Latin America, where technology is She focuses more on its spread. In fact, it expands its operational team and from their local offices already deal with Chile and Uruguay.

It's no longer just a car trip

"The opportunity to offer us much more in Argentina is. There are big cities with problems of traffic congestion and various needs, and we want to be part of the solution," he diagnosed Uber manager in San Francisco.

This "solution" largely exceeds what the application offers today at the local level. At the company headquarters they showed their own The latest suggestions for optimizing urban travel that are already being applied in the United States.

Rachel Holt, in charge of the New Mobility area, said that they have ceased to become only a car company multiplatform which aims at more efficient city dynamics.

"We have bicycles, scooters (electric skateboards), food delivery … It's time to consolidate itself as an integral alternative to mobility, "he said. They also promote futuristic development after 2020: autonomous vehicles (without drivers), the delivery of foods with unmanned aircraft, and even flying cars.

Uber electric skateboards or scooters are already seen in cities in the United States.

Uber electric skateboards or scooters are already seen in cities in the United States.

Most conventional: for 2019. They are projecting an aggressive expansion strategy in Latin America electric bikes for rent brand Jump, the start that Uber bought six months ago for about 200 million dollars.

Unlike conventional bikes, They have an electric motor that helps pedal and reduces effort. So far, they are in 10 US cities for a price of two dollars in 30 minutes, although they clarify that the price will be adjusted to every new market.

On the sidewalks of San Francisco, there are bicycle jumps parked waiting for users.

On the sidewalks of San Francisco, there are bicycle jumps parked waiting for users.

Founder Jumpa, Rian Rzepecki, specified that about 10 daily trips are made per unit, and the average routes are four kilometers. They see them in San Francisco as stationed on sidewalks waiting for users and also going through different neighborhoods.

Holt was expecting to plan to take them beginning in 2019 in Mexico City, where it will compete with other brands that have already begun to experience. They also point to Brazil. And Argentina? They consider this to be a market "Interesting and possible". Although they do not provide deadlines, it seems that the question of the time of their arrival seems to be.

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