"On average, we get 1.5 to 2 times more sugar each day than good for us, often without any awareness of it, adding sugars to products," says general manager Hanne Dessing of the Diabetes Fund.
Half of the adults in the Netherlands have an overweight and therefore have an increased risk of type 2 diabetes. In this type of body, the body no longer responds well to insulin, a hormone that regulates blood sugar levels. Insulin, as it was, was invisible and could not do its job.
More than one million people have this form of diabetes, and thousands are added weekly to the Foundation for Diabetes.
Participants in the challenge received the appropriate digital magazine. It contains recipes, shopping lists, tips, questionnaires, and a lot of information on foods.
According to the WHO World Health Organization recommendation, an adult woman can receive 50 grams of free sugar per day, an adult male 60 grams. Free sugars are added to all sugars from producers and all sugars of honey, syrups, fruit juices and fruit concentrates.
Sugar cube is equal to 4 grams of sugar. Because of this, an adult woman is allowed to consume 12.5 sugar free cubes daily as recommended by the WHO. Someone is allowed more than 15 cubes of sugar. This is because men have a higher energy demand.
According to the Diabetes Foundation, the Dutch are far above that. "We eat about 20 sugar free cubes a day, which is 30 kilos of free sugar a year."