Chinese Singer Alibaba Singles Day has set another record for online sales.
Online purchases reached 213.5 billion yuan ($ 30.7 billion) in 24 hours, a Chinese e-commerce giant said on Sunday. With these figures, they surpass their own record last year, which is in US $ 25,300 million. Xiaomi products, Apple and Dison led the sale.
Invited to the 11/11 Global Shopping Festival, also known as the Singles Dai in China, this is perhaps the biggest online event in the world. This Asian version Black Friday It was created in 2009 by Alibaba CEO Daniel Zhang to attract customers to Tmall's purchasing platform.
However, Dan Singl is shaking international equivalents such as Black Friday or Ciber Mondai, the biggest online shopping day in the United States, when consumers go online using the Thanksgiving offer.
The day began as some kind of "anti-Valentine day" in which the lonely hearts of China awakened in their individuality by giving themselves gifts. Unlike last year's Black Friday online sales totaled $ 5,003 million.
More than 180,000 Chinese and international brands helped celebrate the tenth anniversary of the September 11th purchase, which also features a special television event with the names of Cirque du Soleil or Mariah Carey.
With the cooperation of Zoei Chong.