The most recent chapter in Swatch’s bioinnovative history began in 1984. An iconic year that will go down in history books: we talk about the emergence of influential and pioneering icons. It was the year of the release of legendary albums like Prince’s ‘Purple Rain’ or Madonna’s ‘Like a Virgin’, or the release of the unforgettable video game Tetris.
Not to mention that it was the year Swatch entered the Guinness Book of Records, with the construction of a giant orange clock on the facade of the Commerzbank headquarters in Frankfurt, Germany, weighing 13 tons and a height of 162 meters. It was also the year after Swatch’s doors opened, that it started a real revolution in colored watches.
Time is what we make of it, and Swatch has left its mark on the world in terms of innovation and its form of affirmation and personal expression.
With the latest collection ‘1984 Reloaded’, the brand is inspired by its roots and combines a set of original and most coveted designs of 1984 with BIOCERAMIC, the new achievement of the brand in the field of responsible and sustainable materials .
A Swatch innovation with a unique combination of ceramic and biologically based plastic derived from castor oil, which results in a robust and lightweight material, resistant to scratches and with a finish that ensures a smooth, smooth feel.
In terms of details, 1984 has never been 2021. The new collection includes five models with reinterpretations of some of the first and most prominent Swatch watches and clearly captures the liberating fun and frivolity of the 1980s.
Despite all the mistakes and successes that accumulated the fashion of the 80s, today there is a strong resurgence of its trends on the street. The New Gent and Gent models channel some of the most iconic colors of the decade, such as yellow, red, black, gray and white, combining them with intense monochrome designs on the dial.
However, it is the BIOCERAMIC case and the bracelet and bracelet made of material of biological origin that guarantee a perfect update and a modern look of the new ‘1984 Reloaded’ models.
The New Gent model in white and the Gent model in gray are also available together in a special edition packaging. These two models are inspired by the Memphis anti-modern design movement and come in a special packaging to match.
With materials of biological origin and BIOCERAMICS, the white New Gent presents a multicolored sphere, while the gray Gent presents a monochrome design.
The Swatch ‘1984 Reloaded’ collection by BIOCERAMIC is available in Swatch stores and the brand’s online store (from 75 euros).