Monday , September 26 2022

For the first time in 24 years, Sonny will miss the loudest exhibition



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In the past few years, the number of exhibitors at the Los Angeles E3 exhibition has increased significantly: Bethesda SoftWorks, developers and PC Gaming Shov, Snikari Enik and Devolver Digital have added the traditional first five – Sony, Microsoft, Electronic Arts, Ubisoft and Nintendo. However, next year will be a big change in the structure of events: for the first time since 1995 – the entire history of the exhibition – Sonny refuses to participate in it. Jennifer Clark, senior vice president for public relations, said in an interview with Game Informer.

Sonic on E3 2018. Source digitaltrends.com

Sonic on E3 2018. Source digitaltrends.com

Sony Interactive Entertainment will not be present at E3 2019 in any capacity: the company will not hold a traditional press conference, nor any other event dedicated to the exhibition, or display in the pavilions. The reason for such a sudden decision, as the company representative said, lies in the desire to surprise the players.

"Industry is developing, and Sony Interactive Entertainment continues to innovate new ways to keep audiences attentive– says the company's official statement. – PlaiStation fans are our world, and we always try to invent something new, an experiment to surprise players. In this regard, we decided not to participate in E3 2019. We are exploring new and old ways to communicate with players that we can use next year, and we look forward to sharing them with you. "

Sony on E3 2018. Source cnet.com

Sony on E3 2018. Source cnet.com

This suggests that Sony plans to direct its attention from large exhibitions to its own events. One thing that the company already has is Plaisance Experiments, which is held annually in North America since 2014 (in the UK it has been agreed earlier). Especially for this show, Sony usually keeps a few big announcements and a lot of information about the games already presented. But bad luck: this year, as confirmed in September, PlaiStation Experiments will not happen due to the lack of a high profile. Perhaps the company will radically change its methods of communication with the audience: it is possible that it will have regular shows like Nintendo Direct.

IGN's Ryan McCaffrey (Ryan McCaffrei) suggests that refusal to participate in E3 can be linked to the development of Plaisant 5, whose sales, according to forecasts of rumors and analysts, should begin in 2020 or 2021. Most likely, Sony intends organizes a loud return, announcing a new console, but does not want to hurry up the show. According to rumors, the first games for the next system are already under development.

In 2018, it was one of the darkest for Sony in terms of public events, but its conference in E3, as always, proved to be one of the main events of the exhibition. This year, the company has shown expectations such as The Last of Us: Part II, Death Stranding, Ghost of Tsushima, Nioh 2, Resident Evil Control and Remake. Any form of communication with players, Sonny himself selected the 2019 news of the first three games, none of which has an exit date, will be welcome.

Sony on E3 2018. Source bgr.com

Sony on E3 2018. Source bgr.com

Microsoft failed to take advantage of this situation: on his Twitter, Xbox CEO Phil Spencer announced that the company will visit E3 2019 and share with fans. "Mass News". Perhaps they will present new consoles here and announce the first games for them, some of which will be able to develop newly opened studios (including Obsidian Entertainment and InKsile Entertainment).

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