6% is the share of E-commerce in the 16.37 billion CFA francs of Senegal's gross domestic product, says Mohamed Hapte Sov, director of Jumia Senegal. which in the statement requires constant efforts to promote this sector. However, in Senegal, a low rate of banking, the growth of e-commerce is becoming problematic.
Measures of measure such as mobile wallet and others are needed. "Jumia has adapted to the realities of the local market and the sociology of the Senegalese consumer, so the cash payment after receiving the parcel is the preferred way of customers, 99% of them respect their delivery orders to confirm it." However, Senegal has recorded a strong growth in the payment of a wallet for mobile devices, it is stated in the document.
In order to raise the sector, the company organizes the third edition of Black Friday, November 16th to December 7th. Three weeks of promotion.