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Les Galeries Lafayette replace Virgin at Champs-Elysees – Fifi ABOU DIB


The event had a resonance that deserves to be stopped: Galeries Lafayette opened on Tuesday March 26 at the 50-52 Avenue des Champs-Elysees in Paris, a new store in the model of a conceptual store instead of the Virgin Megastore closed since 2013. Half store, mid-department store, this is the privileged location of the establishment that has earned it the flagship title. With its 6,500 m2, it is not comparable with the first house of Boulevard Haussmann (65,000 m2 dedicated to fashion and lifestyle, 43 m under the dome, 37 million visitors to the year). Launched in 2016, the work had to be completed to allow the opening in October 2018. However, ill-treated and sometimes looted by the movement of yellow vest , the legendary Avenue des Champs-Elysées needed this rebirth that reached the appointed point to reactivate an assistance that is fading away. "A few days ago, this same, now sunny and busy avenue, was the victim of unacceptable violence that rebelled all our compatriots. This violence has to stop, it has stopped. They achieve the attractiveness of the Our country and one of the most beautiful symbols in France, "said Economy Minister Bruno Le Maire at the inauguration of the prestigious brand, adding:" The Champs Elysées are once again, the avenue He has found his true face. "

The magnificent Art Deco building will house 600 brands and 300 designers on its four floors. At a time when a new clientele prefers to order their products online, the new commercial space is a place of experience, travel and recreation as well as the purchase. Thus, the beauty of the ground floor is decorated to invite visitors to try the items. The first floor welcomes Citron, the restaurant of creator Jacquemus, in the heart of a casual fashion space for young people. The last two floors are dedicated to making luxury and villages, as a new commercial tendency, personal stylists who promise to turn the experience into a narcissistic exaltation moment. While in the basement gastronomy spreads its empire, with great brands such as Alain Ducasse, Stohrer and Yard, as well as various delicatessen corners, the terrace of the "roof" has not yet announced its vocation. but also promises an extraordinary experience. The design of the Danish architect Bjarke Ingels cuts his breath at the entrance, with an enormous bronze structure that evokes the Eiffel tower and puts Paris at the center of the subject. Almost obviously, Chanel occupies the decorated space of the famous iron lady.

The French and international fashion bans and fashion were present at the opening, and a large number of photographs documented the event on social networks.

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