Saturday , April 17 2021

M6 in exclusive negotiations to buy Lagardre TV



Paris (AWP / AFP) – The M6 ​​group announced Thursday that it has started exclusive negotiations with the Lagardère group to buy its television division, which includes the free channel Gulli and the channels of payment Canal J and Tiji.

"This project is a unique opportunity for the M6 ​​group to complete its audio-visual offer for families," says the channel in a statement.

The Mezzo channel is not included in the acquisition project.

In addition to youth channels, M6 will also offer payment channels for entertainment (Elle Girl TV, MCM, RFM TV and MCM Top), on related television capture platforms and international distribution activities. and associated advertising networks.

In total, these activities represent 98 million revenue in 2017.

Through this purchase, M6 intends to become "a leader in the fast growing segment of youth + content on demand" and expand internationally, thanks to the distribution agreements that have allowed the television division of Lagardère is "present in more than 91 countries".

The private channel plans to share skills among certain companies, accelerate the distribution of programs on platforms, strengthen their governance and diversify abroad to generate growth.

"The M6 ​​Group points to EBITA (operating profit, Ed) of 40 million euros for this pole in the 2023 horizon," the statement said.

"After the acquisition of RTL, RTL2 and Fun Radio and the non-strategic alienation of last year (Girondins de Bordeaux, MonAlbumPhoto.fr), this project marks a new milestone for the group, confirming the position of M6 in the audiovisual market, "concludes Nicolas de Tavernost, president of the Executive Board.

Lagardère continues his retreat from the media, after selling his French magazines, including Elle, in Czech Media Invest, and negotiations in November with the Les Echos-Le Parisien group to sell the Boursier.com site.

"This operation is part of the desire to continue developing Lagardère Publishing and Lagardère Travel Retail (publication and distribution at airports and train stations in Ed), to give them all the means to explain sustainably among world leaders in its sectors, "says a group statement.

In the long run, Lagardère wants to keep in the media only Paris Match, the Journal du Dimanche and the Europe 1 radio.

AFP / A


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