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"World branding prizes" announced Sberbank for the brand of the year in the category of banks | Economics


November 15, 2018 16:04 |

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At the recently concluded competition of the "World Branding Award", the title of the best brand in 2018, in the category of banks, Sberbank

On the recently concluded world branding awards, the title of the best brand in 2018, in the category of banks, was taken over by Sberbank. This prestigious prize for Sberbank for the third year in a row.

"The business successes of Sberbank have contributed to being recognized as a successful brand. The constant growth of the number of clients, the daily increase in the number of mobile applications users, the rising customer loyalty, the development of new products and the quality of marketing activities are key factors in the development of the brand. recognized and thus recognized our work and business. For Sberbank, this is just the beginning, "said Vladislav Kreinin, vice president and marketing director of Sberbank.

In deciding on holders of recognition for Brand of the Iear, the key factors for evaluating were the company's performance in the area of ​​business, market research, brand valuation and online voting, which involved more than 200,000 voters around the world.

"This significant recognition came when Sberbank, one of the most profitable financial institutions in the world and the leading bank in Russia, celebrated 177 years of existence. We are very proud that we belong to the Sberbank Group, which has such a long tradition of successful business. of the youngest banks in the domestic banking market, we were only 5 years old, which did not stop us in a short time to gain the trust and loyalty of our clients. The plans that Sberbank has on the global level will not bypass Serbia, and now with I am very pleased to say that in the future, our customers will be able to use even better and more modern digital services and banking services, "said Aleksandar Milic, director of marketing and communication services Sberbank Srbija.

World branding awards were launched in London in 2014, a non-profit organization, the World Branding Forum. For the first time, the title of the best bank brand Sberbank was introduced in 2016, and then in 2017.


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