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Battle for Streaming Subscriptions – Netflix loses popular news from the series


  • The Netflix streaming service has earned fewer subscribers than expected.
  • In the United States, even the number of subscribers has decreased.
  • Competition in the streaming market is getting bigger. There are several new providers that are directed to the market.

On July 4, Netflix launched the new season of the hit science fiction series Strangers Things. In four days, the series has been seen more than 40 million times. Netflix will continue to need a great sense of internal productions of success to compete in the constant competition in the streaming market. Wall Street is at least surprised by the latest quarterly figures.

Less new subscribers than expected

Worldwide, only half the number of new subscribers earned as anticipated. In the United States, the number of subscribers even dropped by surprise around 15,000, analysts had planned more than 300,000 new customers.

This latest development is alarming because competition for the streaming market has not yet started correctly. Disney wants to start its own streaming service with Disney Plus in the second half of the year. This means more competition for Netflix. In addition, Disney can subtract Pixar movies, the Star Wars saga or the Netflix Marvel universe.

Is the flight?

The most popular Netflix series includes Friends and The Office. But because NBC Universal and HBO, who have the rights of the two series, have their own bids for the beginning of next year or early next year, Netflix will probably have to do without any of the following: These successes in the future. Last year, Netflix spent more than $ 12,000 million in content. Experts expect this spending to rise to at least $ 15 billion this year.

A hit like House of Cards or Stranger Things can not be guaranteed. Some analysts say that the recent quarter can be a sign that Netflix is ​​having the best of times.

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