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Soy sauce, common in Asian cuisine, has a history of over a thousand years and can be said to be an ancient condiment. Kikkoman, a century-old soy sauce manufacturer in Japan, has been supplying high-quality soy sauce since the early days of the Edo period (17th century), opening the prelude to the marketing of soy sauce and turning soy sauce into a indispensable part of daily cooking.

As times change and consumer tastes change, the current Kikkoman soy sauce has undergone improvements, research and development, and the taste must be different from the Edo period; however, not only does the sauce stand out, but the container holding the soy sauce also has a long history: after all, there was no container for industrial PET bottles at the time. Looking at the container of Kikkoman soy sauce, it is actually quite interesting and you can find that there has been a spirit and ingenuity of environmental protection that moderns have vigorously advocated since antiquity.

The first food vendor to use PET-Kikkoman bottles

Picture_Evolution History of the soy sauce container_V2
Photo credit: kikkoman / Graphic: TNL Brand Studio

The development of Kikkoman soy sauce packaging can be traced back to the beginning of the Edo period. At that time, ceramic containers similar to sake bottles were used as soy sauce bottles, which could be cleaned and reused after use, which shows that the concept of resource recycling is not exclusive to modern times.

Around the Meiji era, glass beer bottles were imported from Europe and gradually used. In the middle of the Taisho era, glass bottles were officially launched as soy sauce containers. Glass bottles of silica sand, lime, sodium carbonate, etc. not only are containers that can be cleaned and reused, but they can also be recycled, melted and reused. The material is very environmentally friendly, but still has the shortcomings of being fragile and bulky.

In 1920 (the ninth year of Taisho), Kikkoman first used easy-opening metal cans as packaging, which contained mostly a gallon of soy sauce for export. This type of easy-opening metal can also has a high recycling value and can completely block the outside air, so it has a very good storage stability for soy sauce. and impacted. It will deform.

Then, in 1977, Kikkoman adopted PET PET bottles and was the first food company to use PET bottles in the industry at the time, which is also the most common soy sauce container now. With the advancement of technology, Kikkoman has also continuously strengthened the environmental protection effect and food safety of PET packaging and has followed the global trend of environmental protection through the use of packaging materials. Recycled PET.

With continuous technological progress and R&D and innovation, Kikkoman is actively developing new PET packaging materials, towards the goal of light and environmental protection, and offering consumers a better seasoning experience. In 2011, Kikkoman developed a sealed compression bottle with a double-layer structure, with a lighter PET material, and a special cap design, which allowed the soy sauce to be poured drop by drop for better control. And this sealed expression bottle also allowed Kikkoman to win this year’s “Japan Packaging Award” in 2018.

Let the condiments be freer, the three features of Kikkomanryotei and Ro’s innovative “squeeze bottle”.

What kind of packaging needs to be transformed into a well-known centennial soy sauce bottle to win the Japan Packaging Award? In fact, Kikkoman’s innovative expression bottle does not have a strange way to dazzle people, but after diligent research on consumer needs, new, more practical and convenient packaging materials have been developed. in order to bridge the gap between novel cuisine and gastronomy. food: technological gap.

This innovative PET bottle squeeze has also been launched in Taiwan recently. It maintains the light and special bottle design of the Japanese version and develops the flavor of the sauce according to the preferences of local Taiwanese consumers, which makes Kikkoman soy sauce a delicious family daily life. The Taiwanese version of the new Japanese-style soy sauce expression bottle-Kikkomanryotei Heru has three main features:

1. Lightweight and better:The “squeeze bottle” has been improved from the body of the bottle to the cap of the bottle and the technology and concept of the Japanese hot-selling squeeze bottle is introduced, which reduces the weight by 90% in comparison with the existing glass container. the curvature is easy to grasp even with one hand. Especially for novice cooks, they are no longer afraid to break or overturn the sauce and ruin the kitchen.

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Photo credit: TNL Brand Studio / Introducing the technology and concept of the squeeze bottle sold in Japan, the innovative squeeze bottle is lighter and the body curve is better

2. Easy to squeeze, easy to control the quantity:The innovative squeeze bottle has a special mouth design, which reduces the opening so that the soy sauce will not spill as soon as the bottle is opened, which is convenient for the user to control the dose. and season the amount several times, so that the cooking does not fail easily.

Picture_Innovative Squeeze Bottle
Photo credit: TNL Brand Studio

Three, without more, enjoy health:A simple and pure formula is added, without preservatives, flavoring agents, caramel coloring, and the original flavor of the sauce makes the food come out delicious. It is suitable for all kinds of dishes to enhance the taste and is suitable for cooking and stirring It is also in line with the trend towards healthy eating of modern people.

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Photo Credit: TNL Brand Studio / Creative Squeeze Bottle has two flavors of Japanese soy sauce: bonito and salsa, konbu and shiitake mushrooms and salsa. The bonito and the sauce especially strengthen the flavor of the bonito, making the freshness richer and stratified; the mushroom and konbu and shiitake sauce are refreshing and sweet, with the unique flavor of Japanese ingredients (Umami). Both types of Helu can be diluted 1: 8 with water as a delicious broth, no need to add additional condiments, it can be said to be a versatile bottle.

The packaging strategy of a century-old company: injecting the artisanal spirit from sauces to packaging

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Photo credit: TNL Brand Studio

In the modern era, where everything pursues sustainable development, Kikkoman not only continues to make an improved and timeless soy sauce, but also innovates in packaging strategies, injects the perfect spirit of artisans and develops new packaging materials. packaging that take into account environmental protection and practical convenience: let a bottle of soy sauce really become the eternal partner of the people at the table.

Squeeze bottles are also environmentally friendly bottles. Compared to glass bottles, Squeeze bottles are lighter and more comfortable and have a higher recovery rate. According to statistics from the Environmental Protection Agency, the recycling rate of Taiwan PET bottles reaches 95% and the recycling rate of Taiwan ranks third in the world. Therefore, as long as they are recycled and reused, PET bottles can also be very environmentally friendly materials. To this end, Kikkoman continues to make good use of packaging materials with a high recycling rate to reduce the load on the planet.

Under the premise of minimal impact on the global environment, finding the safest and easiest-to-use packaging materials suitable for manufacturing, transportation, storage and sales has always been the strategy of sustainable packaging of the Kikkoman Group. All aspects of acquisition, development and marketing adhere to the concept of sustainable operation. Ultimately, it will not only benefit the company, but also the experience and health of all consumers, as well as the land we love.



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