The "brand value" of Newcastle United has increased by more than 26 million pounds in the last twelve months.
In addition, the Magpies have also grown to become the 19th most valuable football brand in the world after their campaigns in accordance with the direction of Rafa Benitez.
This is according to the latest report from "Football 50 & # 39; of Brand Finance, which covers the 2018/19 campaign.
The leading brand valuation company has estimated the possible future revenues attributable to a club by calculating a "royalty rate": essentially a fee that would be charged to someone to use this specific brand: before determining the "value of brand "that any computer would be able to achieve if licensed to the open market.
Although the term "brand" is quite vulgar when used to describe a football club like Newcastle, the reality is that contemporary sports institutions are considered as a consequence of its commercialization.
According to the latest report, the "brand value" of Newcastle has increased from 195.8 million pounds sterling (224 million euros) in 2018 to 222 million pounds sterling (255 million euros), one increase of 14 percent.
The Magpies have increased three positions from 22 in the world ranking to 19 within the 12 months, with only seven Premier League clubs, the so-called "Big Six", as well as Everton, now ahead of United in the stakes in the valuation.
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While all English top-class clubs benefit from the lucrative Premier League TV contracts for their broadcast revenue, the revenue from Newcastle's day, as well as their business figures, make Magpies more valuable than most of its rivals. However, it is the continued presence of United on the first flight, which is the main single factor behind the 19-year ranking.
In total, 17 of the top 20 flying clubs are on the top 50 list of the world, and the report stands out primarily for the "duration of the Premier League's financial power," citing TV shows, # 39; England, which is twice the league. , as well as relatively high commercial income.
In addition, the Premier League also has a larger and more diversified global tracking than other European divisions because of what is described as its "superior atmosphere" and "higher level of competitiveness" compared to its European rivals.
Interestingly, although the value of the Newcastle brand increased by 14 percent, and Southampton increased an impressive 32 percent, its best rivals of Burnley (a decrease of 15 percent), Crystal Palace and Bournemouth (both a 10 percent) decreased their numbers.
The followers of Magpies will see the "brand valuation" of 222 million pounds sterling and can, of course, compare it with the price demanded by the club by the owner of Mike Ashley of 300 million pounds sterling.
However, these valuations are not intended to calculate the market value of a club, but how much they could demand their own "brand identity" if they were able to rent it.
Indeed, the "brand value" is a factor that contributes to the overall price of a club, but this factor alone does not represent how much to buy and sell a team.