Tuesday , July 5 2022

Mozilla is looking for an alternative to the "economy of dependency" on the Internet



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AFP

The president of the Mozilla Foundation, who is developing the browser Firefoka, with regrets on the evolution of the Internet to the economy of dependency, but does not despise finding alternatives, even omnipresent Google.

The Foundation largely depends on Google's revenue, the dominant browser, the "bother" Mitchell Baker relationship, as accepted by AFP in an interview at the Web Summit, which ends on Thursday in Lisbon

Like all browsers, Firefok receives a portion of the revenue that generates ads that appear on search results pages, regardless of the engine.

In 2005, when the first "paid" search in Firefok was not a problem. "Google created so much enthusiasm at the time, advertising was insignificant," the president remembers.

"Then they were very aligned with the network we thought we would build, but that's less true," he says. "Therefore, we carefully study the possibilities of diversification in terms of revenue sources."

Google and large groups are not the only ones responsible for the evolution of the Internet. Human behavior also plays a role.

In essence, advertising-based models that enabled the financing of "free" websites and services would not reach such a size without the fascination of some users for some content, especially violent or bold, and the inclination to share them

"Practice + see here +, + follow +, + share information so quickly + and without thinking … It's something that looks like addiction," Mitchell Baker analyzes.

The foundation's chairman continues to be delighted with the promises that the network fulfills, since a vast facility is now available for communication, discovery, learning and collaboration.

But the woman shares the observation of several other experts in the network: it imposes deep changes on her.

"The problem is that dependence is profitable, whether it's drugs, sugar or technology," he says. How to build an alternative for everyone, and not just for those who can pay for services without advertising?

Firefok, which accounted for 5% of the global browser market in October, against more than 60% for Google Chrome (according to the Statcounter analytic service), has developed several features that allegedly allow users to prevent their data from collecting indiscriminately.

Since October, the search engine offers its users 277 million users the ability to block cookies that track the trace of users to send specific advertisements.

"We are not against advertising," says AFP Katharina Borchert, director of innovation in Mozilla. "We want to find a better balance between user experience, control of their data, security and opportunities" of the store.

"Crawl protection is already the first step, advertising has not been eliminated, but data is being sucked in without the knowledge of Internet users," he adds.

"The present system serves only some intermediaries and very large companies," claims Katharina Borchert. "And that does not work for advertisers who pay for advertising, most of which do not come to anyone," he says.

As for the browser, Mozilla has not yet found a way to give up the Google giant.

"We've done experiences, but users have been confused by an operation that has broken its habits," says Mitchell Baker. "We are programmed for a particular type of search," he explains.

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