Google officially launched Google Ads Editor version 1, which now offers full account management.
This is the first major update of the publisher that will be published since Google AdWords is renamed as Google ads.
Google has been waiting to announce Google's ad brand in an Editor release until it has been able to incorporate long-standing community requests in a significant update.
Here's what's new in Google Editor Editor v1.
New features in Google Ads Editor
Google has updated the editor with full account management. Previously, campaign managers could only make changes to the UI of the publisher for just one account.
The publisher can now be seamlessly used through your Google ad accounts from a single window.
"For example, you can easily add the same set of keywords to different accounts, update your campaign settings to your entire business book, or download the relevant statistics in any grouping of your accounts."
Google has also improved the editor's design and ease of use with a new interface that will help users perform tasks faster.
According to community comments, users had difficulty remembering where each configuration was in the Google Ads Editor.
Google addressed this problem by creating an edit panel on the right to improve user scanning capabilities. There is also a new search function to help people find what they need faster.
In addition, the following new features are now available in the Google Ads Editor:
- Simplified Edition
- Full support for video ads that can not be omitted
- Updates of custom rules
- Ad strength indicator
- Maximize conversions for TrueView for action campaigns
- Maximize conversions for display campaigns
- New support for application campaigns
- Targeting audiences in smart viewing campaigns
- Trap campaigns are now video campaigns
- Message extensions